Wednesday, February 22, 2012

Graphic Designers

One of the first graphic designers I came upon in my research was a man called David Carson. Each website I looked at concerning his work, praised his creativity and his ingenuity. He was born on September 8, 1954 in Corpus Christi, Texas. Carson's first actual contact with graphic design was made in 1980 at the U of A on a two week graphics course, taught by Jackson Boelts. He attended San Diego State University as well as Oregon College of Commercial Art. Later on in 1983, Carson was teaching high school Sociology in del mar California when he went to Switzerland, where he attended a three-week workshop in graphic design as part of his degree. This is where he met his first great influence, who also happened to be the teacher of this course, Hans-Rudolf Lutz.
Later in the 1990s he directed a couple magazine's where is work first became known. It was his magazine Ray Gun that made David renown in graphic design. It is said this work features "distortions or mixes of 'vernacular' typefaces and fractured imagery, rendering them almost illegible". He is also credited with "changing the public face of graphic design". His work features unconventional designs and non-mainstream techniques. He helped change the work other graphic designers produced through the example of his own work, especially in his magazines.

Another graphic designer I found was Rob Janoff. In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Apple Comupter, creating an apple with a bite out of it. It is said that the bite taken out of the apple was to make sure the apple was not confused for another fruit, but this is still just speculation. The real reason for the colorful stripes was that the Apple II was the first computer that provide us to see colorful images on monitor.  Also, it was an attempt to attract attention to everyone, especially to young people. He also created ads and printed materials for Apple. Later he did design work for both IBM and Intel. According to Rob Janoff, simplicity and readability in design are key factors for being successful.
His work is some of the most well known graphic designs ever. Around the world his work is some of the most recognizable, especially his apple logo. Because of Apple's rise to popularity his work also gained popularity. The simplicity of the design, but also the sleekness of it helped make it such a genius design. Its message is conveyed in one simple picture, but that picture has become more influential then any other. He was my favorite graphic designer that I researched because I have seen his work, so he seems more real to me. Also I really liked his design, which made him much more of a favorite to me.

Monday, February 13, 2012

Balance in Graphic Design

Balance places elements on the page so that text and graphic elements are evenly distributed. In layouts with an even balance the graphics don't overpower the text and the page doesn't seem to tilt to one side or the other. Balance in graphic design can be achieved by adjusting the visual weight of each element, both in terms of scale, color, contrast, etc.


Symmetrical balance is seen in perfectly centered compositions or those with mirror images, like the image pictured on the right as well as below. In a design with only two elements they would be almost identical or have nearly the same visual mass. Symmetrical pages don't have to have the exact same text or images on each half, it's more about the overall look and feel. Each half would have about the same amount of text or the same number and size of images, or everything is aligned down the middle.

Asymmetrical design is typically off-center or created with an odd or mismatched number of disparate elements. This asymmetry can be viewed through the example on the right as well as below. When the left and right sides of the design are unequal it is said to have asymmetrical balance. But asymmetrical does not necessarily mean unbalanced. A print document may also be asymmetrical in other ways. A folded piece with distinctly uneven panels has asymmetrical folds. The shape of a diecut or the shape of a package where the left and right or top and  bottom are not mirror images is
asymmetrical as well.