Wednesday, January 25, 2012

Logos

The Firefox logo is one of my favorite logos because of the strong message it conveys in one small picture. You know immediately what logo it is, because of its globally recognized fox. When analyzing each aspect of the logo, you can pull out the different elements that tell a different story. First, we can look at the most obvious and eye catching element of the logo which would be the fox. The design is very sleek giving the impression of speed and stealth. Its tail appears to be on fire adding to the idea of "blazing fast" speed. Next we move on to the picture of the world. The fox appears to be circling, or encompassing the world. When looking at the picture as a whole we can easily detect that the viewer is supposed to infer that if they used Firefox, they would have fast speeds enabling them to access information from all over the world, as well as be able to use Firefox from anywhere in the world.  I believe this logo is so successful because it is able to convey its strong message with only a picture, a major aspect when creating logos. Everyone recognizes and knows what Firefox is, meaning they have accomplished their goal of creating a logo that appeals to many while still marketing a product to them.


I dislike this logo because of its simplicity. When looking at the logo, what you see is all that is there. There is no hidden element to the picture, and no message they are trying to convey. It does not stir thought about eBay, or even try to influence you to make you associate something with ebay. Their logo is only their name with the different letters as different colors. All they have accomplished is a simple logo, that one will think about for a couple of seconds before forgetting about it. It does not market its product very well, which is vitally important for making an impression on the consumer, inorder that they remeber your product when going to buy or do something in that area. Because of these many factors, this logo is one of my least favorites.

Thursday, January 19, 2012

Self Portrait


This was the fourth picture I made, and was my favorite of all the pictures I made. I like this picture so much because it took one picture and put different color elements into it, making different elements of the picture stand out. Some of the Photoshop tools I used for this portrait were charcoal, lasso, rectangular marquee, and turbulence.


This was the fifth picture I created, and I really liked it because of the artistic element it presented. I started out with an ordinary picture, but the final image is  completly deconstructed and unrecognizable from the original picture. I liked how unique this picture looks and how the different colors stand out. Some of the Photoshop tools I used to create this image were dark strokes, accented edges, chalk and charcoal, turbulence, and pucker.

My favorite Photoshop tool would have to be glowing edges. I really like how it outlined the main features of the picture in bright, different colors and made the features stand out. I liked the uniqueness of this tool and the effect gave the image a new perspective.

Monday, January 9, 2012

What is Graphic Design?

Graphic design is the art or profession of combining text, pictures, and ideas to create a visual statement. Graphic design uses pictures to convey a message, whether it is to buy a product, promote a feeling, or to tell a story. From the picture presented to the layout of the design, all aspects of the design were thought out and put there for a reason. Graphic design first started out in the pictures primitive people drew on the caves, and continued on to pottery of the Native Americans. Maps became an important development of graphic design, which precedes graphic designs that we see today such as stop signs. The first uses of graphic design were meant to convey stories of how early people caught their food and the Native Americans used their pottery designs as a way to tell their history. Maps were used to guide people to their destinations, while most of the graphic designs we see today are to promote products. Graphic designs have evolved from simple hand-drawings to more complex computer generated pictures. Graphic design as we know it today is largely due to the art movement Art Nouveau. It popularized the combination of words and images to convey a specific message.

Today, we have become influenced by visual culture. Visual culture can be defined as any visual form of media, communication, and information in the postmodern world. We are bombarded with visual culture all the time, and every day. It can be in the form of a billboard you pass on the way to school or work, or to the TV commercial you see when watching your favorite show. They influence they way you perceive things, such as a product they want you to buy, to the way you view yourself. Even in software design we encounter graphic designs meant to influence our decisions. Although there are negative aspects to visual culture, they improve communication and are a part of our advancing world.